Sunday, November 7, 2010

The Lake and Stars


Named after a Victorian euphemism for a woman’s skill in the bedroom, The Lake and Stars intimates balance provocation and humor, intelligence and sensuality, for a new vision of feminine style.
Streamlined lingerie and swimwear find a place among more traditional lingerie essentials, for creative pairings that revive the classic and redefine the seductive.
Designed to stand alone or in complement to other clothes, the pieces themselves embody a broader view of lingerie as fashion expression, rather than costume.
The Lake and Stars clean lines and assertive detailing describe unique stylistic characters all their own, making them as personal as they are diverse, and as accessible as they are luxurious. They are intimates meant to be seen—reflecting, as a fashion statement, on the open and sophisticated tastes of their wearer.
For Fall 2010, designers Nikki Dekker and Maayan Zilberman looked to their inboxes for inspiration on what their woman would like to wear as lingerie. Taking cues from their friends and fans, The Lake and Stars created a collection of most-wanted styles incorporating a more racy and fetish-oriented aesthetic than they had in past collections.
While retaining their usual menswear-influenced fabrications and signature details, the pieces are made mostly in black, an airy ink wash and just one hint of color (poppy red).
This series of bold silhouettes is a reflection of what confidence the real Lake & Stars woman embodies- in or out of the bedroom. The campaign photos, shot by friend Tom Hines, are a nod to favorite fetish photography from the 60's and 70's, where a seemingly "airless" set is created and the furniture looks as if it just happened to be laying around one's basement.
The women in this campaign play both protagonist and antagonist within the photos, with each other, and to the viewer. Interested in the awkwardness that happens in the arrangement of the cast before the action takes place, the team chose friends to pose as models to intentionally build open-ended narratives that empower the women and add a sense of humor to each scenario.
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