Roger Nelson, Principal and founding partner of NHArchitecture, has built a highly regarded profile as a leading urban designer and architect, with particular expertise in retail developments. Roger leads the design authorship at NHA and takes a lead role in conceptual design. His strategic thinking has become the foundation for a practice which embraces new ideas and creative solutions for rapidly evolving consumers. “A building is a cultural event that should be engaged with and embraced”.Roger’s approach to design is to create an inviting, user-friendly space that connects with the built environment. His intelligence and ability to articulate ideas effectively are often fundamental to the success of his projects. A passion for breaking the mould of the traditional shopping mall design, and unparalleled experience in the sector has made Roger one of the nation’s pre-eminent retail architects. In recognition of this expertise, Roger was asked to become Chair of the Melbourne Retail Advisory Board, the auspice body of the Melbourne Retail Strategy. This joint initiative of the City of Melbourne and the State Government of Victoria commenced on 2006.
