Reed Kram and Clemens Weisshaar founded KRAM/WEISSHAAR in Munich and Stockholm in 2002. The office engages in the design of spaces, products and media and engages designers, architects and engineers from Germany, Spain, Sweden, the UK, the US and Japan.
With their seminal projects for PRADA's Epicenter Stores in Los Angeles and New York with Rem Koolhaas, and their work for AUTHENTICS, CLASSICON, MOROSO and PORZELLAN MANUFAKTUR NYMPHENBURG they quickly garnered wide international recognition. The break-through for Kram and Weisshaar was the project BREEDING TABLES (2003-ongoing). In this project their approach towards intelligently intertwining product development and media design, while taking advantage of the newest technological possibilities, is paradigmatically outlined. The product of BREEDING TABLES is tables — not a single one to be copied, but an indefinite number of different tables. With BREEDING TABLES the designers bid farewell to the idea of designing one product to be mass manufactured as a reproduction of the original prototype. In fact they have developed a process that allows for the production of a multitude of individually different products — tapping the full potential of current production technologies.
The projects of KRAM/WEISSHAAR stand for a new form of integrated product and process development — and thus for a new way of thinking design.
