In early 1982 Joop showed his first prêt-à-porter women's collection, followed by his first men's collection in 1985.
Two years later, with the showing of his first perfume collection, he made his name a trademark, with capital letters to symbolize energy along with an exclamation mark.
Clothes, shoes, jewelry, eyeglasses and perfume were immediately available under this mark. The "JOOP!" mark became available for licensing, and Joop's company no longer produced any of its own goods for sale.
In 1983, Joop was honored with the Fil d'or, a major design award. In 1984 he received the Golden spinning wheel from the European Silk Commission.
In 1985 Joop took a position as a guest lecturer in Design at the Berliner Hochschule der Künste. In 1987, that institution awarded him an honorary professorship. He later taught the seminar "Fur Fashion with Accessories."
Following German reunification, Joop was the first Western designer to work with the Meissener porcelain company, for which he designed a service. Since 1997, Joop's products have been sold through Joop GmbH.
In 1998 Joop sold 95% of his JOOP! shares to an investor and in 2001 he sold the remaining 5%. Two years before, in 1999 he established the label Wunderkind Art which had its international debut in September 2004 when Joop introduced his new Wunderkind collection in New York.
Wolfgang Joop
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