Saturday, November 6, 2010

Comme Des Garcons


Comme Des Garcons is a high end fashion line created by Rei KawaKubo. His fashion line specializes in clothing but has also branched out into fragrances and perfume as well. This japanese fashion designer and company is considered to be one of the most trendy and fashion forward companies out of japan. This website aims to bring you helpful information and articles about Comme Des Garcon and its products.
The owner and founder of Comme des Garcons is Rei Kawakubo. This company, a private one, opened for business in the fashion industry in 1969. Since the opening of the company, there are now more than 12 boutiques and at least 200 merchants worldwide. One location considered high fashion in Tokyo (Aoyama) has flagship depots and one called “Place Vendome in Paris”, which is highly famous for its fashion line too. The business brings in annual revenue of approximately $150,000,000 (gross revenue). As of 2007, the business employed around 200 individuals.
Although Rei Kawakubo founded and opened the business in 1969, the company was not officially established until a few years later, in 1973. In Japan, the business became triumphant in the fashion industry in the mid-70s and added to their product line, for men, in 1978. In 1981, there was a show in the Paris location, which was a first appearance of Comme des Garcons and its leading fashion in “distressed” and “black” materials used in the clothing line. During the 1980s, this line of apparel frequently had a shattered appearance to it. Once the debut in Paris completed, the company displayed pictures at some famous fashion locations in Paris. The pictures were the work of Peter Lindbergh. About 20 years later, another debut occurred in Tokyo. The debut consisted of marketing and illustrative sketches.
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