Wednesday, October 13, 2010
Elenberg Fraser
Established in 1998, by founding directors Zahava Elenberg + Callum Fraser, Elenberg Fraser is an architecture firm that revolutionises the way architecture is practiced. Combining the creativity of a design studio with the outcome-orientation of a commercial firm, we believe that design-driven and market-driven are not opposed to each other. In fact high design value and commercial success follow on from one another.
We utilise our professional skills to the best of our ability in order to protect the interests of all stakeholders in the built environment. We build within the city as if it is our own, and we are proud of the result and conscious of the effect that our buildings have on both the city around and the inhabitants within. We have an ongoing program of research and development and internal qualitative analysis. We are committed to absolute best practice. Our mission is to carry out ambitious building projects at multiple scales and programmes, with a commitment to innovation, design and sustainability.
In a world where everything tends towards similarity, Elenberg Fraser projects stand in relief. We eschew the notion of a house style and avoid generalising across projects. Elenberg Fraser’s projects are all conceived in their own right, from their own requirements, each project is newly innovated.
Elenberg Fraser consistently delivers high design value that realise commercial objectives and raises the bar in architecture through innovation.